我們非常高興地宣佈，Haglöfs 全球旗艦店已於上海地標性的淮海路正式開業，這標誌著我們投資版圖上的一個重要里程碑。活動現場，黃浦區副區長、瑞典駐上海總領事館總領事等重要嘉賓蒞臨出席，眾多合作夥伴也共同見證了此次盛事。尤為值得一提的，是奧運傳奇、李寧品牌創始人李寧先生也親臨現場，他的到來充分體現了各界對 Haglöfs 未來發展的堅定信心。
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我们非常高兴地宣布，Haglöfs 全球旗舰店已于上海地标性的淮海路正式开业，这标志着我们投资版图上的一个重要里程碑。活动现场，黄浦区副区长、瑞典驻上海总领事馆总领事等重要嘉宾莅临出席，众多合作伙伴也共同见证了此次盛事。尤为值得一提的是，奥运传奇、李宁品牌创始人李宁先生也亲临现场，他的到来充分体现了各界对 Haglöfs 未来发展的坚定信心。
We are thrilled to celebrate a significant milestone in our portfolio: the grand opening of Haglöfs’ global flagship store on Shanghai’s iconic Huaihai Road. The event was graced by key leaders including the Vice Mayor of Huangpu District and the Consulate General of Sweden in Shanghai, alongside our fellow partners. A special highlight was sharing this moment with Mr. Li Ning, Olympic legend and founder of Li-Ning, whose presence underscores the strong local and global confidence in Haglöfs’ journey.
作為瑞典奧委會(SOK)的官方合作夥伴，Haglöfs隆重推出Team SWE連指手套 —— 一款兼具戶外探險與都市日常多場景適用的高性能多功能手套。作為2026年米蘭科爾蒂納冬奧瑞典代表團的官方供應商，Haglöfs持續以再生材質打造融合卓越性能的產品。
「我們倍感自豪與振奮，能夠助力奧運盛事，」Haglöfs執行長Martin Daniels表示，「111年來，Haglöfs始終為戶外愛好者提供溫暖守護。支持瑞典代表團出征2026年冬奧會，是我們融合創新、功能與永續品牌理念的自然延續。」
這款輕巧易攜的Team SWE連指手套集保暖性與實用性於一身，既適合運動時佩戴，亦能滿足日常便捷需求。其填充隔熱層採用再生合成纖維，即使在潮濕環境下仍能持續鎖溫。
「透過Haglöfs的Team SWE手套，我們確保瑞典奧運健兒將獲得可靠、實用且具備全方位防護功能的手套，適應義大利從米蘭冰場到科爾蒂納山區的各類嚴苛環境，」瑞典奧委會秘書長Åsa Edlund Jönsson表示。
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作为瑞典奥委会(SOK)的官方合作伙伴，Haglöfs隆重推出Team SWE连指手套 —— 一款兼具户外探险与都市日常多场景适用的高性能多功能手套。作为2026年米兰科尔蒂纳冬奥会瑞典代表团的官方供应商，Haglöfs持续以再生材质打造融合卓越性能的产品。
“我们倍感自豪与振奋，能够助力奥运盛事，” Haglöfs首席执行官Martin Daniels表示，“111年来，Haglöfs始终为户外爱好者提供温暖守护。支持瑞典代表团出征2026年冬奥会，是我们融合创新、功能与可持续品牌理念的自然延续。”
这款轻巧易携的Team SWE连指手套集保暖性与实用性于一身，既适合运动时佩戴，亦能满足日常便捷需求。其填充隔热层采用再生合成纤维，即使在潮湿环境下仍能持续锁温。
“通过Haglöfs的Team SWE手套，我们确保瑞典奥运健儿将获得可靠、实用且具备全方位防护功能的手套，适应意大利从米兰冰场到科尔蒂纳山区的各类严苛环境，” 瑞典奥委会秘书长Åsa Edlund Jönsson表示。
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Haglöfs, official partner of the Swedish Olympic Committee (SOK), introduces the Team SWE Mitten – a technical, versatile mitten designed for both outdoor adventures and everyday urban use. As the official supplier to the Swedish Olympic Team at the 2026 Winter Olympics Milano Cortina 2026, Haglöfs continues to deliver products that combine high performance with recycled materials.
“We are super proud and excited to play a part in the Olympics,” says Martin Daniels, CEO of Haglöfs. “For 111 years, Haglöfs has kept people warm and protected in the outdoors. Supporting the Swedish team at the 2026 Winter Olympics is a natural continuation of our legacy that combines innovation, function, and responsibility.”
The lightweight and packable Team SWE Mitten combines warmth and function and is ideal both for sports activities and easy everyday use. It features an insulation made from recycled synthetic fibers that stays warm even in damp conditions.
“With the Team SWE Mitten from Haglöfs we have secured that the Swedish Olympians will have a reliable, functional and protective mitten that withstands all conditions in Italy, from the ice arenas in Milano to the mountains in Cortina,” says Åsa Edlund Jönsson, Secretary General of Swedish Olympic Committee.
Read the full press release here: https://lnkd.in/gpmQgWmj
Haglöfs AB今日宣布，其授权经销商HAYL正式开设韩国首家Haglöfs旗舰店。该门店坐落于首尔北部知名户外胜地—道峰山国家公园山麓，占地达421平方米，将全面陈列品牌旗下所有专业功能性装备与服饰系列。
此次扩张计划的核心在于Haglöfs与HAYL的深度协作。HAYL首席执行官Ji-Hwan Lee先生针对选址理念表示：”将旗舰店设立于道峰山国家公园，意味着我们正融入首尔户外文化的核心地带——这里既是都市与山野的交汇之处，又拥有适合新手与资深登山者的全年开放步道，完美诠释了Haglöfs’自然应开放包容、触手可及’的品牌理念。”
以”自然于心，生活在野”为主题的新零售空间，通过人文设计与工业美学的碰撞凸显品牌内核，为韩国消费者打造沉浸式品牌体验。此次开业标志着Haglöfs正式进军亚洲最具潜力的户外市场之一。
Haglöfs分销销售与销售运营主管Daniel Stiller Cohn强调：”韩国市场对Haglöfs而言是片待开发的疆域。我们坚信长期合作伙伴HAYL将凭借其专业热忱，为品牌在该地区奠定坚实基础。期待他们成功将Haglöfs的创新精神与可持续理念带入韩国。”
Haglöfs AB今日宣布，其授權經銷商HAYL正式開設韓國首家Haglöfs旗艦店。該門店坐落於首爾北部知名戶外勝地——道峰山國家公園山麓，佔地達421平方米，將全面陳列品牌旗下所有專業功能性裝備與服飾系列。
此次擴張計劃的核心在於Haglöfs與HAYL的深度協作。HAYL執行長Ji-Hwan Lee先生針對選址理念表示：“將旗艦店設立於道峰山國家公園，意味著我們正融入首爾戶外文化的核心地帶——這裡既是都市與山野的交匯之處，又擁有適合新手與資深登山者的全年開放步道，完美詮釋了Haglöfs ‘自然應開放包容、觸手可及’ 的品牌理念。”
以”自然於心，生活在野“為主題的新零售空間，透過人文設計與工業美學的碰撞凸顯品牌內核，為韓國消費者打造沉浸式品牌體驗。此次開業標誌著Haglöfs正式進軍亞洲最具潛力的戶外市場之一。
Haglöfs分銷銷售與銷售運營主管Daniel Stiller Cohn強調：”韓國市場對Haglöfs而言是片待開發的疆域。我們堅信長期合作夥伴HAYL將憑藉其專業熱忱，為品牌在該地區奠定堅實基礎。期待他們成功將Haglöfs的創新精神與永續理念帶入韓國。“
Haglöfs AB today announces it’s distributor HAYL’s grand opening of the first-ever Haglöfs flagship store in South Korea. The store is a significant 421m² space located at the base of Dobongsan National Park, a prominent outdoor destination just north of Seoul. The new store will carry the brand’s full assortment of technical gear and apparel.
The collaboration between Haglöfs and HAYL is crucial for this expansion. Mr. Ji-Hwan Lee, CEO of HAYL, commented on the new store’s location:
“Opening our flagship store at Dobongsan National Park means being a key part of Seoul’s outdoor culture – where the metropolis meets the mountains. With trails for both first-time hikers and experienced mountaineers, and easy access year-round, it embodies Haglöfs’ belief that nature should be open, welcoming, and within reach for everyone.”
The new retail concept, named “Nature Inside, Life Outdoors,” emphasizes contrasts, highlighting both the human and the engineered elements that are at the very core of the Haglöfs brand. It will offer Korean consumers a fresh and immersive Haglöfs experience. This marks an exciting milestone as Haglöfs expands its presence into one of Asia’s most promising outdoor markets.
“We’re thrilled to announce the opening of Haglöfs’ first flagship store in South Korea, an exciting milestone that marks our expansion into one of Asia’s most promising outdoor markets. This store will proudly showcase our updated store concept, fully aligned with our new brand platform, offering Korean consumers a fresh and immersive Haglöfs experience,” says Daniel Stiller Cohn, Head of Distribution Sales & Sales Operations at Haglöfs.
“Korea represents an untapped frontier for Haglöfs, and we’re confident that our trusted distributor, HAYL, will lay a strong foundation for our brand in the region. Their passion and expertise make them the perfect partner for this journey. We wish them every success as they bring Haglöfs’ spirit of innovation and sustainability to Korea.”
Read the original article here: https://www.mynewsdesk.com/haglofs/pressreleases/hagloefs-opens-first-flagship-store-in-south-korea-3403479
在成立111周年之际，瑞典户外品牌火柴棍Haglöfs强势回归中国市场，于上海浦东嘉里城开设首家品牌专卖店。此举不仅标志着Haglöfs在中国市场的战略重启，也预示着中国户外市场即将迎来新的竞争格局。
Haglöfs全球分销与销售运营负责人Daniel Stiller Cohn表示：”2025年将是Haglöfs在亚洲发展的全新篇章。随着由Jerry Who（Haglöfs大中华区首席执行官）领导的合资公司正式成立，我们自豪地在上海核心商圈揭幕首家品牌专卖店。这不仅是门店开业，更是我们对增长、创新与情感联结的郑重承诺。上海这座充满蓬勃生机和新兴户外文化的都市，正是Haglöfs展示高端产品和斯堪的纳维亚文化审美传承的理想舞台。”
1914年由Wiktor Haglöf在瑞典创立，Haglöfs最初为当地伐木工人设计耐用背包。凭借高科技材质和极简设计，该品牌已发展成为瑞典领先户外品牌之一，业务遍及全球28个国家和地区，产品涵盖服装、鞋履、背包及配件。
Haglöfs大中华区首席执行官Jerry Who表示：”品牌的核心竞争力在于高科技材质与极简设计的完美融合。例如L.I.M（Less Is More）系列自1999年推出以来一直是当日徒步者的信赖之选；而流线型水滴设计的TIGHT™背包因能降低风阻提升户外表现，已成为徒步与日常通勤的双栖优选。”
选择上海浦东嘉里城作为首店选址彰显了品牌的战略雄心。作为中国户外市场的风向标，嘉里城汇聚众多国际一线户外品牌，其高端商业氛围与庞大客群为Haglöfs提供了绝佳的亮相平台。这亦是品牌年内计划在全国18座城市开设25家门店的首发动作，充分展现了其在中国市场长期深耕的决心。
