我们荣幸宣布,中国领先的在线旅游平台同程旅行(0780.HK)已成为瑞典领先户外品牌Haglöfs(火柴棍)的少数股权投资方。


同程旅行副总裁&首席投资官陈晓蓉表示: “Haglöfs在中国展现出强劲的市场增长势头,我们期待将Haglöfs的卓越产品与同程旅行广泛的旅行生态融合,为追求真实户外体验的中国消费者创造独特价值。”

莱恩资本创始人兼主席蒋家强表示: “欢迎同程旅行成为合作伙伴,这是对Haglöfs增长潜力的有力认可。将同程旅行的旅行生态与Haglöfs的优质产品相结合,将为我们在全世界和整个大中华区拓展品牌带来重要机遇。”

Haglöfs全球CEO Andreas Oliver Lorenz表示: “我们非常高兴同程旅行成为Haglöfs的合作伙伴。户外与旅行本就天然相连,而同程旅行拥有触达中国新一代消费者的强大平台。通过与莱恩资本携手,这一合作伙伴关系将助力我们加速发展,同时让我们能够始终专注于Haglöfs最擅长的领域,为热爱探索户外的群体打造专业装备。”

关于Haglöfs

关于HaglöfsHaglöfs成立于1914年,由专注于全球消费生活方式领域的领先私募股权投资公司莱恩资本(LionRock Capital)于2023年收购,李宁先生现担任莱恩资本非执行主席。自重返中国市场以来,Haglöfs已在2025年在大中华区开设超过25家门店,包括位于上海的占地698平方米的标志性全球旗舰店,以及在北京、深圳、成都、南京等核心城市的门店。该品牌的大中华区业务由莱恩资本与非凡领越(0933.HK)成立的合资企业共同运营,充分借助本土丰富的零售资源。

关于同程旅行(0780.HK)

同程旅行是中国领先的旅游平台,拥有庞大且多样化的用户群体。公司于2018年11月在香港证券交易所上市,股票代码为0780.HK。秉持“让旅行更简单、更快乐”的使命, 同程旅行提供包括交通票务、住宿预订、景点门票预订、酒店管理、度假产品以及各种配套增值旅游产品及服务。同程旅行致力于不断优化其产品和服务,以满足其使用者在整个旅途中不断变化的旅游需要。


2026年4月17日,星期五

我們榮幸宣佈,中國領先的在線旅遊平台同程旅行(0780.HK)已成為瑞典領先戶外品牌Haglöfs(火柴棍)的少數股權投資方。

同程旅行副總裁兼首席投資官陳曉蓉表示:
「Haglöfs在中國展現出強勁的市場增長勢頭,我們期待將Haglöfs的卓越產品與同程旅行廣泛的旅行生態融合,為追求真實戶外體驗的中國消費者創造獨特價值。」

萊恩資本創始人兼主席蔣家強表示:
「歡迎同程旅行成為合作夥伴,這是對Haglöfs增長潛力的有力認可。將同程旅行的旅行生態與Haglöfs的優質產品相結合,將為我們在全世界和整個大中華區拓展品牌帶來重要機遇。」

Haglöfs全球CEO Andreas Oliver Lorenz表示:
「我們非常高興同程旅行成為Haglöfs的合作夥伴。戶外與旅行本就天然相連,而同程旅行擁有觸達中國新一代消費者的強大平台。通過與萊恩資本攜手,這一合作夥伴關係將助力我們加速發展,同時讓我們能夠始終專注於Haglöfs最擅長的領域,為熱愛探索戶外的群體打造專業裝備。」

關於Haglöfs

Haglöfs成立於1914年,由專注於全球消費生活方式領域的領先私募股權投資公司萊恩資本(LionRock Capital)於2023年收購,李寧先生現擔任萊恩資本非執行主席。自重返中國市場以來,Haglöfs已在2025年於大中華區開設超過25家門店,包括位於上海、佔地698平方米的標誌性全球旗艦店,以及在北京、深圳、成都、南京等核心城市的門店。該品牌的大中華區業務由萊恩資本與非凡領越(0933.HK)成立的合資企業共同運營,充分借助本土豐富的零售資源。

關於同程旅行(0780.HK

同程旅行是中國領先的旅遊平台,擁有龐大且多樣化的用戶群體。公司於2018年11月在香港證券交易所上市,股票代碼為0780.HK。秉持「讓旅行更簡單、更快樂」的使命,同程旅行提供包括交通票務、住宿預訂、景點門票預訂、酒店管理、度假產品以及各種配套增值旅遊產品及服務。同程旅行致力於不斷優化其產品和服務,以滿足其使用者在整個旅途中不斷變化的旅遊需要。

2026年4月17日,星期五

We are pleased to announce that Tongcheng Travel (0780.HK), a leading online travel agency platform in China, has become a minority investor in Haglöfs, a leading Swedish outdoor brand.


Sharon Chen, VP & Chief Investment Officer of Tongcheng Travel, commented: “We look forward to integrating Haglöfs’ exceptional products with Tongcheng Travel’s extensive travel ecosystem, creating unique value for Chinese consumers who seek authentic outdoor experiences.”


Daniel Tseung, Founder and Chairman of LionRock Capital, commented: “Welcoming Tongcheng Travel as a partner is a strong endorsement of Haglöfs’ growth potential. Combining Tongcheng Travel’s ecosystem with Haglöfs’ premium products presents a significant opportunity to expand our brand across Greater China and globally.”


Andreas Oliver Lorenz, CEO of Haglöfs AB, commented: “We’re very pleased to welcome Tongcheng Travel as a partner in Haglöfs. Outdoor and travel are naturally connected, and Tongcheng Travel brings a powerful platform to reach a new generation of consumers in China. Together with LionRock, this partnership helps us accelerate our growth while staying focused on what Haglöfs does best — creating premium equipment for people who want to explore the outdoors.”


About Haglöfs

Founded in 1914, Haglöfs was acquired in 2023 by LionRock Capital, a leading private equity firm focused on global consumer lifestyle investments with Mr. Li Ning serving as its non-executive chairman. Since its return to the Chinese market, Haglöfs has opened over 25 stores across Greater China in 2025, including its landmark 698-square-meter global flagship store in Shanghai, as well as locations in Beijing, Shenzhen, Chengdu, Nanjing, and other key cities. The brand’s Greater China operations are managed through a joint venture between LionRock Capital and Viva Goods Company (0933.HK), leveraging extensive local retail resources.


About Tongcheng Travel(0780.HK)

Tongcheng Travel stands as a leading travel platform in China with a large and diverse user base. It was listed on the Hong Kong Stock Exchange in November 2018 under the stock code 0780.HK. Guided by the mission to “make travel easier and more joyful,” Tongcheng Travel provides a wide array of innovative products and services covering every aspect of travel. Tongcheng Travel’s offerings encompass transportation ticketing, accommodation bookings, tourist attraction tickets, hotel management, packaged tours, and a variety of value-added ancillary services. Tongcheng Travel is dedicated to evolving its product and service to continuously meet the changing demands of its users throughout their journeys.


Friday, April 17, 2026