Steph Curry has signed a 10-year endorsement contract with Li Ning and established a partnership covering basketball, golf & lifestyle.

Original LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7467402807231311872/

“Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced Monday the partnership to keep building Curry’s global reach in basketball, golf and lifestyle.

Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called “a shared commitment to inspiring the next generation of athletes around the world.” Curry called it “the partnership of a lifetime.”

Original NBA article: https://www.nba.com/news/stephen-curry-inks-deal-with-chinese-sportswear-company-li-ning