HAGLÖFS中國於2025年1月16日至17日在上海李寧中心成功舉辦2025年秋冬季訂購會。
出席活動的嘉賓包括李寧先生；HAGLÖFS中國合資公司執行長Jerry Hu先生；HAGLÖFS首席創意顧問朱欽騏先生；萊恩資本創辦人蔣家強先生。
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HAGLÖFS China held a highly successful 2025 Autumn/Winter China Sales Meeting at the Li Ning Center in Shanghai from January 16 to 17, 2025.
Distinguished attendees included Mr. Li Ning, Mr. Jerry Hu, CEO of HAGLÖFS China JV, Mr. David Chu, Chief Creative Advisor of HAGLÖFS, and Mr. Daniel Tseung, Founder of LionRock Capital, who all expressed strong support for the brand.
HAGLÖFS中国于2025年1月16日至17日在上海李宁中心成功举办2025年秋冬季订货会。
出席活动的嘉宾包括李宁先生；HAGLÖFS中国合资公司首席执行官Jerry Hu先生；HAGLÖFS首席创意顾问朱钦骐先生；莱恩资本创始人蒋家强先生。
The Shanghai United Assets and Equity Exchange announced that Li Ning Company Limited (“Li Ning” or the “Company”) has been awarded the rights to serve as the official sportswear partner for China’s Olympic delegation in 15 January 2025. Li Ning will provide sportswear for both the Chinese Olympic Committee and the Chinese Sports Delegation from 2025 to 2028.
Li Ning has been a long-term supporter of sports development in China. From 1992 to 2004, the brand proudly served as the official sportswear partner for four consecutive Olympic Games, supporting China’s athletes on the global stage. For more than three decades, Li Ning has also consistently supported various Chinese national sports teams competing internationally.
Mr. Li Ning, Founder and Chairman of Li Ning, stated, “We are truly honoured to once again partner with the Chinese Olympic Committee and the Chinese Sports Delegation after so many years. This partnership reflects the trust and confidence given to us by the General Administration of Sport of China and the Chinese Olympic Committee. We remain committed to our core value of ‘serving the public with sportsmanship’ while promoting both the spirit of sports and the Olympic spirit. Our goal is to support the development of China’s sports industry and inspire more individuals to adopt an active lifestyle, experience the joy of sports, and share in the pride of China’s Olympic aspirations through our products and experiences.”
Looking ahead, Li Ning is committed to delivering exceptional sportswear and efficient support to the Chinese Sports Delegation and athletes pursuing their dreams in leading international sporting competitions. Li Ning firmly believes that “Anything is Possible”!
2025年1月15日，上海联合产权交易所正式发布公告宣布，李宁有限公司（「李宁」或「公司」），获得2025-2028年中国体育代表团体育服装合作企业征集项目，这标志着李宁品牌将在2025-2028年期间以官方体育服装合作伙伴的身份服务中国奥委会及中国体育代表团。
李宁品牌是中国体育事业发展长期坚定的见证者、参与者和支持者。早在1992年至2004年期间，李宁品牌曾连续四届作为官方体育服装合作伙伴支持中国体育代表团征战奥运赛场。成立30余年来，李宁品牌持续服务多支中国国家运动队驰骋国际赛场。
该公告发布后，李宁品牌创始人、集团董事长李宁表示：「李宁品牌在时隔多年后再次成为中国奥委会及中国体育代表团的合作伙伴，这是国家体育总局、中国奥委会给予李宁品牌的信任和责任。李宁品牌将继续秉持『以体育精神服务大众』的价值观，弘扬体育精神和奥林匹克精神，服务幷助力中国体育事业的发展，同时，也努力通过李宁运动产品、运动体验，鼓励更多人参与运动，体验运动带来的乐趣，分享中国奥运梦想的荣耀。」
作为一个具有独特的运动员基因的运动品牌，李宁品牌将以品质卓越的专业运动装备、优秀高效的服务保障，助力中国体育代表团及中国运动健儿在世界顶级赛事中追逐梦想、成就非凡，相信一切皆有可能！
Haglöfs 很高興地宣布，Martin Daniels 將於 2024 年 8 月加入公司，擔任執行長 (CEO)。
Martin Daniels 在消費領域打造產品、品牌和零售概念方面擁有豐富的經驗。在過去的十年中，Martin 在北歐領先的眼鏡零售商 Synsam 的成功中發揮了重要作用，他離開該公司前最後的職位為副首席執行官。在加入 Synsam 之前，Martin 曾擔任波士頓顧問集團斯德哥爾摩和紐約辦公室的領導階層，為公司提供策略和業務發展方面的建議。
「我很自豪也很興奮能夠加入 Haglöfs，這個品牌在我心中一直佔有特殊的位置。Haglöfs 擁有令人印象深刻的歷史以及創造高品質產品的悠久傳統，旨在促進健康戶外生活方式。這為我們提供了一個強大的平台來提升品牌並擴大其全球影響力。」Martin Daniels 說道。
臨時聯席執行長Tom Pitts 補充道：“我們很高興Martin加入。他在推動創新和業務轉型方面的經驗將成為我們的一筆巨大財富，幫助我們繼續發揮我們的優勢並引導 Haglöfs 在戶外行業取得更大的成功。”
Martin Daniels 將於 2024 年 8 月 19 日正式就任執行長。
Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recently served as Deputy CEO. Prior to his time at Synsam, Martin was a Principal at Boston Consulting Group in Stockholm and New York, where he advised companies on strategy and business development.
“I’m proud and excited to join Haglöfs, a brand that has always held a special place in my heart. Haglöfs has an impressive history, a strong legacy of creating high-quality products, and a meaningful purpose of promoting a healthy outdoor lifestyle. This gives us a strong platform to elevate the brand and expand its global reach,” said Martin Daniels.
Tom Pitts, interim co-CEO, added, “We’re thrilled to have Martin on board. His experience in driving innovation and transforming businesses will be a huge asset as we continue to build on our strengths and guide Haglöfs toward even greater success in the outdoor industry.”
Martin Daniels will officially start as CEO on August 19, 2024.
Haglöfs 很高兴地宣布，Martin Daniels 将于 2024 年 8 月加入公司，担任首席执行官 (CEO)。
Martin Daniels 在消费领域打造产品、品牌和零售概念方面拥有丰富的经验。在过去的十年中，Martin 在北欧领先的眼镜零售商 Synsam 的成功中发挥了重要作用，他离开该公司前最后的职位为副首席执行官。在加入 Synsam 之前，Martin 曾担任波士顿咨询集团斯德哥尔摩和纽约办公室的领导层，为公司提供战略和业务发展方面的建议。
“我很自豪也很兴奋能够加入 Haglöfs，这个品牌在我心中一直占有特殊的位置。 Haglöfs 拥有令人印象深刻的历史以及创造高品质产品的悠久传统，旨在促进健康户外生活方式。这为我们提供了一个强大的平台来提升品牌并扩大其全球影响力。” Martin Daniels说道。
临时联席首席执行官Tom Pitts 补充道：“我们很高兴Martin加入。他在推动创新和业务转型方面的经验将成为我们的一笔巨大财富，帮助我们继续发挥我们的优势并引导 Haglöfs 在户外行业取得更大的成功。”
Martin Daniels 将于 2024 年 8 月 19 日正式就任首席执行官。
Haglöfs很高興宣布，Andreas Oliver Lorenz將於2024年8月起擔任新任首席商務長（Chielf Commercial Officer）。
Andreas在消費品行業擁有豐富的專業知識，他的職業生涯大部分時間都在該領域的領先公司工作。在過去十年中，他在阿迪達斯 (Adidas AG) 和昂跑 (On AG) 擔任過多個全球和區域領導職務，在與戰略合作夥伴合作和推動盈利增長方面積累了豐富的經驗。在Haglöfs的新職位上，Andreas將加入高階管理團隊，直接向臨時聯合執行長Daniel Tseung和Tom Pitts報告。
Andreas表示：“我對Haglöfs在性能和可持續性方面的承諾特別感興趣，我很高興能加入一個以’天生為戶外而生’為理念的團隊。我期待與才華橫溢的同事合作，創造引人入勝的消費者體驗，並建立強大的合作夥伴網絡。我們將共同擴大我們的影響力，並在現有和新市場中加強我們的地位。”
臨時聯合執行長Daniel Tseung表示：”Andreas深厚的行業知識和戰略思維使他成為我們團隊的重要資產。在我們努力擴大市場份額並實現商業目標的過程中，他的領導將發揮關鍵作用。”
Andreas Oliver Lorenz將於2024年8月20日開始擔任首席商務長一職。
Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gaining substantial experience in working with strategic partners and driving profitable growth. In his new role at Haglöfs, Andreas will join the senior management team and report directly to interim co-CEOs Daniel Tseung and Tom Pitts.
“I am particularly excited about Haglöfs’ commitment to performance and sustainability, and I am thrilled to join a team that identifies as Outsiders by Nature. I look forward to collaborating with my talented colleagues to create engaging consumer journeys and to build a strong network of partners. Together, we will expand our presence and strengthen our position in both existing and new markets,” said Andreas.
Daniel Tseung, interim co-CEO, stated, “Andreas’s deep industry knowledge and strategic mindset make him a significant asset to our team. His leadership will be instrumental as we strive to grow our market presence and achieve our commercial objectives.”
Andreas Oliver Lorenz will start his role as Chief Commercial Officer on August 20, 2024.