Haglöfs AB今日宣布，其授权经销商HAYL正式开设韩国首家Haglöfs旗舰店。该门店坐落于首尔北部知名户外胜地—道峰山国家公园山麓，占地达421平方米，将全面陈列品牌旗下所有专业功能性装备与服饰系列。
此次扩张计划的核心在于Haglöfs与HAYL的深度协作。HAYL首席执行官Ji-Hwan Lee先生针对选址理念表示：”将旗舰店设立于道峰山国家公园，意味着我们正融入首尔户外文化的核心地带——这里既是都市与山野的交汇之处，又拥有适合新手与资深登山者的全年开放步道，完美诠释了Haglöfs’自然应开放包容、触手可及’的品牌理念。”
以”自然于心，生活在野”为主题的新零售空间，通过人文设计与工业美学的碰撞凸显品牌内核，为韩国消费者打造沉浸式品牌体验。此次开业标志着Haglöfs正式进军亚洲最具潜力的户外市场之一。
Haglöfs分销销售与销售运营主管Daniel Stiller Cohn强调：”韩国市场对Haglöfs而言是片待开发的疆域。我们坚信长期合作伙伴HAYL将凭借其专业热忱，为品牌在该地区奠定坚实基础。期待他们成功将Haglöfs的创新精神与可持续理念带入韩国。”
Haglöfs AB今日宣布，其授權經銷商HAYL正式開設韓國首家Haglöfs旗艦店。該門店坐落於首爾北部知名戶外勝地——道峰山國家公園山麓，佔地達421平方米，將全面陳列品牌旗下所有專業功能性裝備與服飾系列。
此次擴張計劃的核心在於Haglöfs與HAYL的深度協作。HAYL執行長Ji-Hwan Lee先生針對選址理念表示：“將旗艦店設立於道峰山國家公園，意味著我們正融入首爾戶外文化的核心地帶——這裡既是都市與山野的交匯之處，又擁有適合新手與資深登山者的全年開放步道，完美詮釋了Haglöfs ‘自然應開放包容、觸手可及’ 的品牌理念。”
以”自然於心，生活在野“為主題的新零售空間，透過人文設計與工業美學的碰撞凸顯品牌內核，為韓國消費者打造沉浸式品牌體驗。此次開業標誌著Haglöfs正式進軍亞洲最具潛力的戶外市場之一。
Haglöfs分銷銷售與銷售運營主管Daniel Stiller Cohn強調：”韓國市場對Haglöfs而言是片待開發的疆域。我們堅信長期合作夥伴HAYL將憑藉其專業熱忱，為品牌在該地區奠定堅實基礎。期待他們成功將Haglöfs的創新精神與永續理念帶入韓國。“
Haglöfs AB today announces it’s distributor HAYL’s grand opening of the first-ever Haglöfs flagship store in South Korea. The store is a significant 421m² space located at the base of Dobongsan National Park, a prominent outdoor destination just north of Seoul. The new store will carry the brand’s full assortment of technical gear and apparel.
The collaboration between Haglöfs and HAYL is crucial for this expansion. Mr. Ji-Hwan Lee, CEO of HAYL, commented on the new store’s location:
“Opening our flagship store at Dobongsan National Park means being a key part of Seoul’s outdoor culture – where the metropolis meets the mountains. With trails for both first-time hikers and experienced mountaineers, and easy access year-round, it embodies Haglöfs’ belief that nature should be open, welcoming, and within reach for everyone.”
The new retail concept, named “Nature Inside, Life Outdoors,” emphasizes contrasts, highlighting both the human and the engineered elements that are at the very core of the Haglöfs brand. It will offer Korean consumers a fresh and immersive Haglöfs experience. This marks an exciting milestone as Haglöfs expands its presence into one of Asia’s most promising outdoor markets.
“We’re thrilled to announce the opening of Haglöfs’ first flagship store in South Korea, an exciting milestone that marks our expansion into one of Asia’s most promising outdoor markets. This store will proudly showcase our updated store concept, fully aligned with our new brand platform, offering Korean consumers a fresh and immersive Haglöfs experience,” says Daniel Stiller Cohn, Head of Distribution Sales & Sales Operations at Haglöfs.
“Korea represents an untapped frontier for Haglöfs, and we’re confident that our trusted distributor, HAYL, will lay a strong foundation for our brand in the region. Their passion and expertise make them the perfect partner for this journey. We wish them every success as they bring Haglöfs’ spirit of innovation and sustainability to Korea.”
Read the original article here: https://www.mynewsdesk.com/haglofs/pressreleases/hagloefs-opens-first-flagship-store-in-south-korea-3403479
在成立111周年之际，瑞典户外品牌火柴棍Haglöfs强势回归中国市场，于上海浦东嘉里城开设首家品牌专卖店。此举不仅标志着Haglöfs在中国市场的战略重启，也预示着中国户外市场即将迎来新的竞争格局。
Haglöfs全球分销与销售运营负责人Daniel Stiller Cohn表示：”2025年将是Haglöfs在亚洲发展的全新篇章。随着由Jerry Who（Haglöfs大中华区首席执行官）领导的合资公司正式成立，我们自豪地在上海核心商圈揭幕首家品牌专卖店。这不仅是门店开业，更是我们对增长、创新与情感联结的郑重承诺。上海这座充满蓬勃生机和新兴户外文化的都市，正是Haglöfs展示高端产品和斯堪的纳维亚文化审美传承的理想舞台。”
1914年由Wiktor Haglöf在瑞典创立，Haglöfs最初为当地伐木工人设计耐用背包。凭借高科技材质和极简设计，该品牌已发展成为瑞典领先户外品牌之一，业务遍及全球28个国家和地区，产品涵盖服装、鞋履、背包及配件。
Haglöfs大中华区首席执行官Jerry Who表示：”品牌的核心竞争力在于高科技材质与极简设计的完美融合。例如L.I.M（Less Is More）系列自1999年推出以来一直是当日徒步者的信赖之选；而流线型水滴设计的TIGHT™背包因能降低风阻提升户外表现，已成为徒步与日常通勤的双栖优选。”
选择上海浦东嘉里城作为首店选址彰显了品牌的战略雄心。作为中国户外市场的风向标，嘉里城汇聚众多国际一线户外品牌，其高端商业氛围与庞大客群为Haglöfs提供了绝佳的亮相平台。这亦是品牌年内计划在全国18座城市开设25家门店的首发动作，充分展现了其在中国市场长期深耕的决心。
在成立111週年之際，瑞典戶外品牌火柴棍Haglöfs強勢回歸中國市場，於上海浦東嘉里城開設首家品牌專賣店。此舉不僅標誌著Haglöfs在中國市場的戰略重啟，也預示著中國戶外市場即將迎來新的競爭格局。
Haglöfs全球分銷與銷售運營負責人Daniel Stiller Cohn表示：「2025年將是Haglöfs在亞洲發展的全新篇章。隨著由Jerry Who（Haglöfs大中華區首席執行官）領導的合資公司正式成立，我們自豪地在上海核心商圈揭幕首家品牌專賣店。這不僅是門店開業，更是我們對增長、創新與情感連結的鄭重承諾。上海這座充滿蓬勃生機和新興戶外文化的都市，正是Haglöfs展示高端產品和斯堪的納維亞文化審美傳承的理想舞台。」
1914年由Wiktor Haglöf在瑞典創立，Haglöfs最初為當地伐木工人設計耐用背包。憑藉高科技材質和極簡設計，該品牌已發展成為瑞典領先戶外品牌之一，業務遍及全球28個國家和地區，產品涵蓋服裝、鞋履、背包及配件。
Haglöfs大中華區首席執行官Jerry Who表示：「品牌的核心競爭力在於高科技材質與極簡設計的完美融合。例如L.I.M（Less Is More）系列自1999年推出以來一直是當日徒步者的信賴之選；而流線型水滴設計的TIGHT™背包因能降低風阻提升戶外表現，已成為徒步與日常通勤的雙棲優選。」
選擇上海浦東嘉里城作為首店選址彰顯了品牌的戰略雄心。作為中國戶外市場的風向標，嘉里城匯聚眾多國際一線戶外品牌，其高端商業氛圍與龐大客群為Haglöfs提供了絕佳的亮相平台。這亦是品牌年內計劃在全國18座城市開設25家門店的首發動作，充分展現了其在中國市場長期深耕的決心。
On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.
“2025 marks a bold new chapter in Haglöfs’ journey across Asia,” says Daniel Stiller Cohn, Head of Distribution Sales & Sales Operations at Haglöfs. “With our joint venture now firmly in place, led by the visionary Jerry Who (CEO, Haglöfs Greater China), we proudly opened the doors to our very first brand store in the heart of Shanghai.
This launch is more than just a store opening, it’s a symbol of our commitment to growth, innovation, and connection. Shanghai, with its vibrant energy and booming outdoor culture, is the perfect stage for Haglöfs to showcase our premium products and timeless Scandinavian heritage.”
Founded in Sweden in 1914 by Wiktor Haglöf, Haglöfs began by designing durable backpacks for local loggers. Known for its high-tech materials and minimalist design, the brand has grown into one of Sweden’s leading outdoor names, offering clothing, footwear, backpacks, and accessories in 28 countries and regions worldwide.
“The key competitiveness of Haglöfs lies in the perfect integration of high-tech materials and minimalist design,” says Jerry Who, CEO, Haglöfs Greater China “For example, its L.I.M (Less Is More) series has been a trusted choice for day hikers since its launch in 1999, while the streamlined, water-drop-shaped TIGHT™ backpack has become a go-to product for both hiking and everyday use, thanks to its ability to reduce wind resistance and enhance outdoor performance.”
The choice of Kerry Parkside in Pudong, Shanghai for Haglöfs’ first store underscores its ambitions. As a bellwether of China’s outdoor market, Kerry Parkside hosts many leading international outdoor brands. Its high-end retail atmosphere and large consumer base provide an excellent platform for Haglöfs to make its mark. This is the first step in Haglöfs’ plan to open 25 brand stores in 18 Chinese cities within the year, underscoring its determination to build a lasting presence in China.
Read the full press release here: https://lnkd.in/dWQYT4Qf
中國於9月4日週四發佈了一組指導意見，旨在釋放體育經濟的消費潛力，作爲推動相關產業高質量發展的更廣泛努力的一部分。
根據國務院辦公廳發佈的這份指導意見，到2030年，中國計劃培育一批具有全球影響力的體育企業和賽事，推動國內體育產業總規模突破7萬億元人民幣（約合9852億美元）。
該指導意見圍繞六大領域提出了20條措施，包括擴大體育產品和賽事供給、激發體育消費活力、支持體育企業發展以及培育產業新增長點等領域。具體措施包括發展戶外運動產業、振興冰雪經濟、升級體育裝備、拓展消費場景以及加強行業協同協作等。意見還要求推進體育產業數字化進程，並加強相關產業在人才、資金和服務方面的支持力度。
2025年9月4日 21:22 新華網
指導意見全文鏈接：https://www.gov.cn/zhengce/content/202509/content_7039155.htm
China on Sep 4th Thursday issued a set of guidelines to unleash the consumption potential of the sports economy, as part of broader efforts to drive the high-quality development of related industries.
By 2030, China plans to cultivate a batch of sports companies and events with global influence, propelling its domestic sports industry to a scale of over 7 trillion yuan (about 985.2 billion U.S. dollars), per the guidelines, which were issued by the General Office of the State Council.
The guidelines outline 20 measures in six fields, including those related to the expansion of the supply of sports products and events, the boosting of sports consumption, support for sports businesses, and the cultivation of new growth drivers in relevant industries. Specific measures include those to develop the outdoor sports industry, boost the snow-and-ice economy, upgrade sports equipment, expand consumer scenarios, and strengthen collaboration across the sector. The guidelines also urge efforts to improve the digitalization of sports industries, and to step up support for talent, financing and services in those industries.
September 4, 2025 21:22 Xinhua
Original Guideline Link: https://www.gov.cn/zhengce/content/202509/content_7039155.htm
中国于9月4日周四发布了一组指导意见，旨在释放体育经济的消费潜力，作为推动相关产业高质量发展的更广泛努力的一部分。
根据国务院办公厅发布的这份指导意见，到2030年，中国计划培育一批具有全球影响力的体育企业和赛事，推动国内体育产业总规模突破7万亿元人民币（约合9852亿美元）。
该指导意见围绕六大领域提出了20条措施，包括扩大体育产品和赛事供给、激发体育消费活力、支持体育企业发展以及培育产业新增长点等领域。具体措施包括发展户外运动产业、振兴冰雪经济、升级体育装备、拓展消费场景以及加强行业协同协作等。意见还要求推进体育产业数字化进程，并加强相关产业在人才、资金和服务方面的支持力度。
9月4日, 2025 21:22 新华网
指导意见全文链接：https://www.gov.cn/zhengce/content/202509/content_7039155.htm
今日，Haglöfs AB 宣布任命 Steen Borgholm 為其董事會新成員。Steen 在消費品領域（包括鞋類、功能性服裝和時尚領域）擁有豐富的營運經驗。他的專業知識將成為 Haglöfs 持續全球增長旅程中的寶貴資產。
Steen 擁有強大的專業背景，曾擔任 ECCO 和功能性時尚服裝品牌 RAINS 的執行長，其職業生涯遍及歐洲、亞洲和北美，這使他具備了廣闊的全球市場視角。他在以消費者為中心的行業方面的知識，將為 Haglöfs 在持續強化其戶外和生活方式領域地位的過程中提供重要的見解。
Haglöfs 董事會主席蔣家強 (Daniel Tseung) 評論道：
「我們非常歡迎 Steen 加入 Haglöfs 董事會。他在領先消費品公司所積累的深厚營運經驗，與他的國際視野相結合，將為我們引領 Haglöfs 未來的戰略發展提供極具價值的指導。我們期待他為我們的品牌創新與全球市場拓展貢獻力量。」
Steen 補充道：
「我非常榮幸能加入Haglöfs董事會。我一直很欣賞這個品牌，它既有深厚的底蘊，又因高品質和創新的設計而備受推崇。Haglöfs在戶外和生活領域不斷突破創新，這點特別讓人振奮。我很期待能用自己的經驗，助力品牌持續成長和發展。」
Steen Borgholm 的任命立即生效。
更多資訊，請聯絡：
Martin Daniels
CEO
martin.daniels@haglofs.se
