Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.

With a strong professional background, including serving as CEO of ECCO and the functional fashionwear brand RAINS, Borgholm has built an international career across Europe, Asia, and North America, providing him with a broad perspective on global markets. His knowledge of consumer focused industries, will provide Haglöfs with important insights as the company continues to strengthen its position in the outdoor and lifestyle segments.

Daniel Tseung, Chairman of the Board at Haglöfs, commented:

“We are very pleased to welcome Steen Borgholm to the Haglöfs board. His deep operational experience from leading consumer goods companies, combined with his international market knowledge, will be highly valuable as we continue to evolve Haglöfs for the future. We look forward to his contributions as we further develop our brand and expand our global presence.”

Steen Borgholm added:

“I am honored to join the board of Haglöfs, a brand I have long admired for its strong heritage and reputation for high-quality, innovative design. The company’s commitment to pushing boundaries in the outdoor and lifestyle segment is inspiring. I look forward to contributing my experience to Haglöfs’ continued growth and development.”

The appointment of Steen Borgholm is effective immediately.

For more information, please contact:

Martin Daniels
Chief Executive Officer
martin.daniels@haglofs.se