We are thrilled to celebrate a significant milestone in our portfolio: the grand opening of Haglöfs’ global flagship store on Shanghai’s iconic Huaihai Road. The event was graced by key leaders including the Vice Mayor of Huangpu District and the Consulate General of Sweden in Shanghai, alongside our fellow partners. A special highlight was sharing this moment with Mr. Li Ning, Olympic legend and founder of Li-Ning, whose presence underscores the strong local and global confidence in Haglöfs’ journey.